Company to Market, Sell, and Distribute Lantronix Products in 11 Countries
Irvine, Calif. – October 31, 2012 – Lantronix, Inc. (NASDAQ: LTRX), a leading global provider of smart M2M connectivity solutions, today announced it has signed a distribution partnership agreement with Ingram Micro Europe, a division of Ingram Micro Inc. (NYSE: IM), the largest global wholesale provider of technology products and supply chain management services. Under terms of the agreement, Ingram Micro Europe will provide advanced logistics, product delivery and distribution services for Lantronix throughout Europe. Ingram will focus on Lantronix IT (information technology) and Datacenter Management product families.
“Lantronix has a global reputation as an innovator and leader in delivering M2M connectivity solutions that are easy, simple to deploy, feature rich, and offer customers great value,” said Christopher Mory, senior business manager for Ingram Micro Europe. “For more than 15 years, Ingram Micro has counted Lantronix as one of our valued partners in the US and we look forward to expanding our relationship with them by allowing our customers in Europe access to Lantronix full range of innovative and award-winning device enablement and management products.”
Ingram Micro Europe expands the company’s distribution network across the following countries: Austria, Belgium, France, Germany, Hungary Italy, Netherlands, Spain, Sweden, Switzerland, and the United Kingdom.
“We are pleased to expand our strong partnership with Ingram Micro, one of the world’s leading providers of technology products, into Europe,” said Kurt Busch, CEO of Lantronix. “This strategic partnership allows Lantronix to increase market awareness of our Out of Band Management (OOBM), device management and external device enablement products in Europe, one of the key elements of our strategic growth plan to expand our sales efforts worldwide. We look forward to a prosperous relationship with the Ingram Europe team.”
“Our new relationship with Ingram should serve to increase the pace of new market expansion into the IT market –a historically untapped market in our region,” commented Martin Poppelaars, vice president of EMEA sales for Lantronix. “Additionally, by leveraging Ingram’s market intelligence, broad range of co-marketing programs, and their distribution reach, we should deepen penetration in our existing served markets, and provide broader access to and awareness of the Lantronix brand throughout Europe.”
Lantronix, Inc. (NASDAQ: LTRX) is a global leader of secure M2M (machine-to-machine) communication technologies that simplify access and communication with and between virtually any electronic device. Our smart connectivity solutions enable sharing data between devices and applications to empower businesses to make better decisions based on real-time information, and gain a competitive advantage by generating new revenue streams, improving productivity and increasing efficiency and profitability. Easy to integrate and deploy, Lantronix products remotely and securely connect electronic equipment via networks and the Internet. Founded in 1989, Lantronix serves some of the largest medical, security, industrial and building automation, transportation, retail/POS, financial, government, consumer electronics/appliances, IT/data center and pro-AV/signage entities in the world. The company’s headquarters are located in Irvine, Calif.
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