Lantronix Launches New Global Premier Partner Program

Irvine, Calif. – August 22, 2012 – Lantronix (Nasdaq: LTRX), a leading global provider of smart M2M connectivity solutions, today announced that it has launched its new global Premier Partner Program. Designed for solution providers, systems integrators, product vendors and distributors, the new program builds on the success of the company’s existing program by streamlining the process on a global scale, and by providing a wider variety of tools designed to expedite the ramp up and revenue growth for partners.

“The new partner program from Lantronix looks to be a win-win for us and our customers,” said Scott Larson, Business Development Manager for FirstTech, Minneapolis, Minnesota-based technology solutions provider and 30-year certified Apple Reseller.  “The simplicity of the program, coupled with receiving pre-qualified leads, and the ability to participate in the opportunity registration program make for an incredibly compelling program.   As a new partner, we are looking forward to a successful and profitable partnership.”

“Given the aggressive pace at which we’re planning to roll out new products over the coming year, it was time to refresh our existing partner program on a global scale,” said Rob Robinson, vice president of worldwide sales and distribution for Lantronix.  “The new program supports our core business as well as our new products and new markets.  It has been redesigned to improve overall partner reach and communications, enhance individual partner productivity, and provide new processes and programs designed for rapid ramp up of new partners, and rapid growth from existing partners.”

Partner Program Highlights:

• Opportunity Registration Program
  Lantronix rewards partners that identify, develop and close new business opportunities.  Through the Opportunity Registration Program, new opportunities can be submitted, approved and registered to a specific partner for up to six months.

• Product Training
  Product training allows partners to learn how to integrate Lantronix products into their solution offerings. The Lantronix qualified sales and marketing teams will provide the expertise and insight   needed to evaluate customer requirements.

• Product Literature
  Brochures, case studies and other helpful sales tools are available in electronic format and in hardcopy.

• Product Roadmap and Pre-Launch Access
  Qualified partners will have confidential access to Lantronix’s technology vision and product roadmap.  Additional benefits include access to new product collateral, creative, photos, and more – before new products are launched into market.

• Technical Support
  When customers have questions, they expect a fast response. The Lantronix technical support team will provide priority assistance with product implementation questions.

• Co-Marketing Programs
  On a pre-approval basis, there is an opportunity for partners to join Lantronix in co-branded, co-marketing programs including webinars, events, direct marketing programs, and more.

• Lead Referral Program
  Premier Partners are eligible to receive pre-qualified end user leads directly from Lantronix to help fill the sales pipeline with new opportunities.

• Partner Communication
  Premier Partners will receive customized e-mail communications to stay abreast of the latest market opportunities, product news and training information.

• Direct Access to Sales and Support Teams
  Lantronix will equip sales teams with product information, market information and multiple sales tools necessary to prospect, sell, install and support Lantronix solutions.

• Dedicated Partner Portal
  Get the latest information on Lantronix products, programs, marketing tool promotions, and more on the partner-exclusive Lantronix Premier Partner website (https://partners.lantronix.com/).

About the Premier Partner Program
The Lantronix Premier Partner Program provides outstanding opportunities for partners to increase profits and grow their businesses.  Qualified partners benefit from a wide variety of custom support, marketing programs, training, sales, and co-marketing events – all designed for rapid ramp-up of new partners, and for leveraging growth opportunities for existing partners.  For more information or to sign up today, please call 800-422-7015, email [email protected], or visitwww.lantronix.com/partners.

About Lantronix
Lantronix, Inc. (NASDAQ: LTRX) is a global leader of secure communication technologies that simplify access and communication with and between virtually any electronic device. Our smart connectivity solutions enable sharing data between devices and applications to empower businesses to make better decisions based on real-time information, and gain a competitive advantage by generating new revenue streams, improving productivity and increasing efficiency and profitability. Easy to integrate and deploy, Lantronix products remotely and securely connect electronic equipment via networks and the Internet. Founded in 1989, Lantronix serves some of the largest medical, security, industrial and building automation, transportation, retail/POS, financial, government, consumer electronics/appliances, IT/data center and pro-AV/signage entities in the world. The company’s headquarters are located in Irvine, Calif.

For more information, visit www.lantronix.com. The Lantronix blog, https://www.lantronix.com/blog, features industry discussion and updates.  To follow us on Twitter, please visit https://www.twitter.com/Lantronix.

Media Contact:   
Christine Cabori
Lages & Associates, Inc., for Lantronix
[email protected]
949.453.8080

Investor Contact:               
E.E. Wang
Wang Strategic Communications for Lantronix
[email protected]
310-877-6039

Company Contact:              
Mark D. Tullio
Lantronix
[email protected]
949.453.7124