Lights, Camera, xPrintServer!

On Monday, March 19th, xPrintServer made its television debut – and we’re happy to report, the audience loved it.  Even the anchor and technology reporter cheered as the xPrintServer did exactly what it’s supposed to do – PRINT!

Earlier this year at CES, we had the pleasure of meeting Bruce Pechman, “The Muscleman of Technology.”  For anyone who hasn’t met or seen Bruce, he’s an incredibly enthusiastic, seasoned on-air talent with over 300 live TV appearances reviewing technology and healthcare products.  He appears regularly on Los Angeles superstation KTLA (10 million household reach) and “Good Morning San Diego.”  After providing a live demo of our xPrintServer for Bruce at CES, he invited us down for an on-air product review.

The day started early – 3am to be exact.  By 5:30am, we were ready for our close-up.  San Diego-based KUSI-TV was already in full swing, reporting the morning news, and Bruce was wide awake and ready to go (I don’t think this guy sleeps!).   Check out the entire video for Bruce’s review of the new iPad and the xPrintServer. (Click on “Bruce appears on KUSI-TV: The new Apple iPad” video 3/19/12)

kusi p1 kusi studios Lights, Camera, xPrintServer!

The KUSI-TV studios in San Diego, CA.

kusi p2 bruce pechman Lights, Camera, xPrintServer!

Bruce Pechman and the xPrintServer

Of course, we’re thrilled about the brand awareness and extended publicity reach afforded to us by a live television spot, but something that never gets old is watching the reaction from customers and the press when they see the product work.  Responses typically begin with disbelief that the xPrintServer is plug-and-print… followed by near jubilation at the mere fact you can print from your iPad or iPhone.   And finally, a “Wow – it’s THAT simple?!”    This is either a referendum on how poorly most products are made today – or a testament to how important it is to create and market a product that delivers on what the customer wants.  In our case, we’re happy to report it’s the latter.

kusi p3 xprintserver spot Lights, Camera, xPrintServer!

xPrintServer: The pre-commercial teaser.

kusi p4 pechman and mark Lights, Camera, xPrintServer!

Bruce Pechman and Mark Tullio

Thanks again to Bruce and the KUSI-TV family for having invited Lantronix on the show, and look forward to working with them as we continue to build brand awareness for Lantronix, the xPrintServer, and other products to come.

Live from Macworld: Timing is Everything.

Coming to you live from the Macworld/MacIT show floor!  Last night more than 700 members of the press flooded the dedicated media event…. And our team must’ve done a demo for every one of them.  Some twice! (read article)   The reaction across the board has been remarkably consistent — the first response is “wow, it’s that easy!?”. Followed by “this is something every business needs…how could they not want an iOS network printing solution?”.

macworld 1 Live from Macworld: Timing is Everything.

Lantronix’ Dean Lazzara provides live demo to Mac Observer

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Lantronix’ Dean Lazzara and Dave Wagstaff during MacIT

Recent stories about Apple (read article), Boston Scientific (read article) and GE (read article) echo this sentiment — they’re deploying iPads at breakneck speed, but are feeling the pain of how to manage it, and more importantly how to manage and satisfy their internal users’ needs, including printing.

Time will tell just how successful the xPrintServer will be.  But one thing is for sure – we’ve taken a leadership position in creating category awareness of iOS printing in the enterprise, highlighted the user pain, established ourselves as a market leader and evangelized an elegant solution.  Now comes the exciting part – leveraging marketing, sales and distribution to meet demand.

If Macworld, CES, and feedback from the field are any indication of what’s to come, we’ve got the right product, at the right time, for the right audience.

Timing is everything.

Machine to Machine: You Don’t Need to Know M2M to Know You Want a Smart Meter

As an engineer, I admit, I tend to get caught up in the “How”. How things work, that is. And in the world of M2M, there’s a LOT of “how” to sink my teeth into. But there’s also quite a bit of “why.” And the more powerful the argument for “why”, the more likely a new technology is to be adopted in the general population.

A recent study by Market Strategies International found Americans are attracted to M2M concepts that seek to make their lives easier, safer, or help them save money.

Lantronix M2M Global Connectivity Machine to Machine: You Don’t Need to Know M2M to Know You Want a Smart MeterAmerican consumers found appeal in the primary M2M concepts
in this order:

  1. Home energy management
  2. Health monitoring
  3. Property security
  4. People/pet security
  5. Mobile banking/shopping

Despite the somewhat obvious nature of this information, it left me with that familiar question: “Why?” Why we do what we do at Lantronix, that is.

Over the last 12-18 months, we’ve focused heavily on the “whys” related to M2M. Because we’ve arrived at the conclusion that the “how” we do things (connecting machines) is simply a conduit for the reason WHY we do it: To make your life better by providing more information in context. To help you make smarter decisions with less time, less money, and less risk.

We’ve worked in the last 2 years with cities to improve traffic flow (which saves time and improves safety), we’ve worked with government contractors to use M2M to remove humans from dangerous flight missions—and every day, we’re working on concepts to make the average person’s life just that much easier. But there is so much more information, which if it could be “mined” or “harvested”, could fundamentally change the way companies and individuals conduct business; this is the basic promise of M2M – Getting the right information to the right people at the right time. The “why” is the opportunity which is very exciting, the ‘how’ is the hard part and the one Lantronix is attacking head-on.

M2M in 2011 is an exciting prospect—so stick around—because there’s a lot more answers to “why” coming your way…

We’re Expanding in the Asia Pacific Region

For several years, M2M has been redefining how we interact with, and obtain information from machines in the western world. This growth has not been lost on the Asian market – which is fast becoming a hot spot for accelerated M2M activity.

I am happy to see businesses from around the world enter the Asian market. In my opinion, this is a signal of a strengthening and stabilizing market – and we’re a part of that uptick.

In an area of the world where until recently M2M applied mainly to telematics and security, we’re now seeing applications to cellular, smart grids, transportation. Bandwidth to handle everything is increasing and opportunities that bandwidth provides is endless.

Lantronix has been in Asia since 2002 and we’ve been expanding our bandwidth, too. This week we moved due to expansion of our team and the growing market. You can now find us at:

Unit 3112-13, 31/F, Tower 1,
Millennium City 1,
388 Kwun Tong Road,
Kwun Tong, Kowloon
Hong Kong

In the meantime, keep your eyes on the growth of M2M in Asia!

Intelligent Communities of the Year – Paving the way for international business

Developing new International business relationships is considered to be very different in each country. Cultural differences, a variety of languages, local habits and/or specific slang seem to be human obstacles causing individuals to feel uncomfortable by nature when they first meet. No doubt this is a very true statement yet based on my experience it seems to be somewhat different when one comes from ‘The Netherlands’ in Europe. I find it most intriguing to conclude that there always seems to be this one powerful subject ‘the Dutch’ can use to instantly ‘break the ice’ in any conversation. It almost seems to create an immediate feeling of comfort and mind-share among individuals moving conversation to a very friendly level.

No rocket science in revealing the subject as clearly this is about the Capital of The Netherlands: Amsterdam. Windmills, Tulips, Cheese, Red Light District, Legal Cannabis, Rembrandt, Van Gogh, Anne Frank, who wrote her world famous diary while in hiding in occupied Holland, etc.

Allow me to introduce you to a new, perhaps underestimated phenomenon in The Netherlands located no more than 70 miles South-East from Amsterdam: The city of Eindhoven.

Eindhoven, officially referred to as ‘Brain port’, is considered to be the Industrial heart of The Netherlands with its trend-setting center of innovation and technology, ranking 4th on the EU’s Lisbon index for innovation. It holds a strategic position as one of Western Europe’s leading technology centers and has been the base for the research and development facilities of companies such as Philips Electronics for over a century. A research campus housing 10,000 researchers convinced many global companies to establish development and production facilities in the area. 40% of all R&D activities in the Netherlands are taking place in the Eindhoven region. 25% of the jobs in the region are in technology and ICT.

Just recently, the Intelligent Community Forum (ICF) named its 2011 Top Seven Intelligent Communities of the Year in the Hawaiian capital of Honolulu. The ICF’s Top Seven are communities that provide a model of economic and social development in the 21st Century using information and communications technology to power growth, address social challenges and preserve and promote culture.

Eindhoven has been selected by an independent jury of academics from a list of 21 contenders.
Of the other six Intelligent Communities in the world, there are three in the United States: Chattanooga, Tennessee; Dublin, Ohio and Riverside, California. Canada has two of the seven Intelligent Communities – Stratford and Windsor-Essex. Also, Issy-les-Moulineaux in France is one of the most intelligent regions in the world.

You can imagine my relief and excitement in adding ‘Eindhoven’ as a new additional subject when meeting new International business relationships! And if that doesn’t work: The legend of Hans Brinker who supposedly put his finger in the dyke to prevent a flood always does…