I have five children aged 12 to 24 and I’ve never seen one of them voluntarily pick up a newspaper and read it. This is not as alarming as it may sound because they are appropriately educated, informed and engaged – they just don’t get their information from the daily printed page. Many newspapers in the US and around the world have floundered because, in my opinion, they defined their business model as providing printed pages that contain articles and advertisements. Personally I love reading a great daily newspaper as often as I can, but I’m part of a dwindling population. People are voting with their actions and dollars when they consistently rank the message higher than the medium. My children and their generation feel very comfortable getting their information from on-line sources – it is more timely, more customizable than the printed page. Similarly, nobody asks their local Cable or Satellite TV supplier for a Cisco or Motorola set-top, the two largest suppliers of such devices in the U.S. Ridiculous, right? They say I want this or that package, HBO or Showtime, MLB or whatever. The equipment is necessary to get what they want, it is not the main focus of the transaction.
Lantronix is going through a similar transition. Traditionally we have always been the connectivity guys offering the little silver modules or the little gray boxes. Although very sexy to us, truth be told, increasingly what people want is actionable data so they can run their businesses and hospitals more efficiently and effectively. Notice how I didn’t say WiFi, cellular, or wired connectivity. These are a means to an end – albeit an indispensable means to an end. With the launch of AccessMyDevice™ on Sept. 30 of last year Lantronix took a big step toward offering our customers a platform and framework for accessing timely data, making it actionable, easily routing it to cloud based computing and storage and customizing the form in which it is viewed. AccessMyDevice works with all of our new products via software called VIP Access™. Embracing the fact that customers want actionable data has led us to integrate VIP Access onto customer’s controller boards, work with microprocessor companies to integrate VIP Access and enable customers to use smart phones (iPhone, Android, etc.) to access cloud based applications that interact with their devices via AccessMyDevice. For our customers, as with the newspaper industry and television programming the message is more important than the medium.