Two years ago, Lantronix launched the first in the xPico product family at Embedded World, introducing the market to the most flexible, mobile ready Wi-Fi solution for IoT and M2M applications — all in an incredibly tiny footprint.

Couple that with a greatly increased brand presence and pre/post show marketing, and customers and competitors alike are commenting that Lantronix is back, in a big way.

Flash forward two years and the xPico Wi-Fi is driving end-user applications and is in-market, helping make IoT a reality.

Today, in real time, we’re blogging from the show floor — and the excitement around xPico Wi-Fi, PremierWave and Lantronix in general is palpable. Visitors, partners, customers and the media have been able to watch the progression from idea to real world application.

The ZANO drone (powered by xPico Wi-Fi, and co-marketed by Lantronix) showcases our technology solutions in a finished product that has relevance across dozens of industries and government — from serious business applications to just plain cool consumer products. Speaking of cool, the ZANO drone is facing tough competition from the PremierWave-powered robot (could there be a “Lantronix robot wars” in the making?)

With thousands of design engineers milling about, we’ve been going a little deeper with demonstrations of how customers can rapidly provision (on the factory floor), integrate with the cloud and handheld devices, and deploy into market.

Embedded World continues to be a solid venue for building brand awareness throughout Europe, driving leads and customer meetings, and deepening relationships with strategic partners, media and analysts.   And keep your eyes peeled — with local (Lantronix) and media camera crews on site, we’ll be posting videos of the event on our YouTube channel and website shortly.