November 05, 2013

Lantronix to Showcase ‘Powered-by-xPico WiFi’ Superwinch Mobile Application at SEMA 2013

Irvine, Calif. – November 5, 2013Lantronix, Inc. (NASDAQ: LTRX), a global provider of smart networking and communications solutions for machine-to-machine (M2M) applications, today announced a joint project with Superwinch – a global leader in the manufacturing and sales of consumer and industrial winches. The companies will provide a live demonstration of their new mobile winch application, powered by xPico® WiFi® at SEMA 2013, the world’s premier automotive specialty products trade event, expected to draw more than 60,000 buyers globally. The Lantronix xPico WiFi running the Superwinch mobile application will be featured at the Superwinch booth number 31017, on November 5 through November 8, 2013 at the Las Vegas Convention Center.

“The Superwinch-Lantronix mobile application should prove to be one of the highlights of the show and one of the most forward-thinking solutions in the winch market,” said Zach Bohn, vice president of sales and marketing for Superwinch. “Thanks to the power of xPico WiFi that powers ROAM™, our new application not only provides easier and more accurate winch control, but more importantly it will ultimately provide critical, real-time information on winch condition – from winch line speed, and motor temperature to total run time statistics and amperage draw – all of which enables the consumer to winch safer and also allows us to anticipate customer needs and winch downtime, and provide valuable information back to our product development team for future solutions.”

The first winch to boast support within the mobile application is the Superwinch Talon 9.5sr – a 9,700 pound sealed vehicle recovery winch assembly. Prior to the Lantronix solution, winch controls were historically limited to handheld joystick controllers reminiscent of early video game controllers – rugged in design, limited in both mobility (wired versus wireless) and functionality – typically providing basic ‘on / off’ and ‘forward / reverse’ capabilities.

“Much like our award-winning xPrintServer mobile printing solution, the Superwinch is yet another real-world example of the types of cutting-edge, customer-driven applications that can be designed with Lantronix products – in this case, the new xPico WiFi module,” said Kurt Busch, president and CEO for Lantronix. “From complex logistics and telematics systems, to seemingly mundane but incredibly valuable user applications, our products are helping lead the way for true machine-to-machine solutions.”

Tablet and Smartphone-enable Your Devices

Simultaneous access point and client functionality, a key differentiator for the xPico Wi-Fi module, allows the creation of its own secure Wi-Fi network for direct access as well as maintaining a Wi-Fi client connection to the existing Wi-Fi network. This enables machines to be accessed directly via smartphone or tablet without disrupting machine communications with the enterprise WLAN network.

xPico Wi-Fi: Key Features and Benefits

With the xPico Wi-Fi embedded module, Lantronix brings its industry-leading machine-to-machine connectivity expertise into one of the world’s smallest and easiest to use machine-to-Wi-Fi device server. The xPico Wi-Fi device boasts a tiny footprint of 24mm x 16.5mm, and is pin and form factor compatible with other members of the Lantronix® xPico® product family.

  • Easy to deploy and use: No need for software development or to write a single line of code.
  • Innovative form factor: Compact footprint: 24mm x 16.5mm.
  • Mobile-ready: Enables direct access to device data via smartphones, tablets and connected PCs.
  • Soft AP: Unique simultaneous Soft-AP and Client mode, allows for easy points of access while maintaining a secure network.
  • Robust: Device server application suite hardened by Lantronix over the last decade.
  • Secure: 256-bit AES Encryption.
  • Industrial-ready: Operating environment at extended temperatures: -40° to +85° C.
  • Standards-based: Conforms to latest WLAN and IP internetworking standards, ensuring interoperability and eliminating vendor lock-in.
  • Customizable: Designed with customizable capabilities for rapid OEM adoption.
  • Power: Low-power profile optimized for battery-powered devices.
  • Peripheral Connectivity: Serial, SPI, USB, ADC, GPIOs.
  • Ease-of-Migration: Easy migration path for xPico Wired designs.
  • Guaranteed: 5-Year limited warranty.

How to Buy

xPico Wi-Fi end-user volume pricing begins at $27.80 for 5,000 unit quantities, and is available for purchase globally through, as well as through the company’s distribution channels and partners on a worldwide basis. For more information or general questions about xPico Wi-Fi, high volume pricing, and availability, please contact us at [email protected]

About Superwinch

Founded in 1970, SuperWinch boasts more than four million winches in market today – making it a worldwide leader in the manufacturing and marketing of consumer and industrial winches. The Company’s global manufacturing facilities have grown to design and produce a broad range of winches; from electric 12, 24 and 115 volt planetary gear, right angle gear and worm gear units to hefty hydraulic workhorses. Our 1,000 to 50,000 pound capacity winches can be found in diverse industries and applications around the world. These products share Superwinch’s common traits of first class design, quality, value and solid construction for safe, simple and reliable operation. For more information, visit

About Lantronix

Lantronix, Inc. (NASDAQ: LTRX) is a global provider of smart networking and communications solutions for machine-to-machine (M2M) applications. Lantronix OEM Modules and Enterprise Solutions enable machines, devices and sensors to be securely accessed, managed, monitored and controlled. Easy to integrate and deploy, Lantronix solutions enable customers to capitalize on the convergence of mobility with M2M systems and to participate in the Internet of Things (IoT). Lantronix solutions have applications across many industries including, security, industrial and building automation, transportation, energy, retail, financial, government, consumer electronics, medical and information technology. Founded in 1989, Lantronix is headquartered in Irvine, California. For more information, visit or follow us at

Media Contact:
Stephanie Olsen
Lages & Associates, Inc.
[email protected]

Investor Contact:
E.E. Wang
[email protected]

Company Contacts:
Mark D. Tullio
[email protected]

© 2013 Lantronix and xPico Wi-Fi are registered trademarks of Lantronix, Inc. All other trademarks and trade names are the property of their respective holders. Specifications subject to change without notice. All rights reserved.

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