Our new tagline, or positioning statement, has been extremely well received by customers, the press, and partners. Most of the time, the response is “Hey, that’s catchy!” Yes, one of our criteria was hitting on something that would be memorable. But an effective positioning statement is much more than an exercise in catchy-creativity. It’s a [...]
Categories: Executive Rant & Rave, My Perspective, Voice-of-the-Customer | 
Tags: | 
No Comments »
iPhone and Lantronix-controlled LED Suit
Categories: New Technology, Solutions, Voice-of-the-Customer | Tags: | No Comments »
No, we aren’t just taking a page from Staples. But their “easy button” was pretty cool. Why are we talking about Staples, and what is a brand promise? As the device connectivity market continues to explode, it’s more important than ever for us here at Lantronix to clearly define our brand promise. And a brand [...]
Categories: Executive Rant & Rave, My Perspective, Voice-of-the-Customer | Tags: | No Comments »
Given the success of the App Store model (thanks of course to Apple); it’s only a matter of time before the “Enterprise App Store” becomes almost as common place as the consumer version. And at Lantronix, we believe this will be an incredible vehicle for communicating the voice of OUR customers to the market. Over [...]
Categories: Executive Rant & Rave, Uncategorized, Voice-of-the-Customer | Tags: | No Comments »
OK, so maybe Henry Ford wasn’t necessarily being customer-centric at the time of this quote, but he was a true pioneer and visionary when it came to providing products (mass produced, cost-effective automobiles) designed to solve the needs (mobility) of the end-user customer (the “masses”). At Lantronix, one of our guiding principles is to always [...]
Categories: Executive Rant & Rave, Solutions, Voice-of-the-Customer | Tags: design contest, Henry Ford, lantronix, ManageLinx, Perinata, Remote access, XPort Pro | No Comments »
Having trouble subscribing to the blog? Unsure how to get the content delivered to you directly? Please read our RSS Tutorial
Recent Comments