Posts belonging to Category 'Stories from the Road'

Live from Macworld: Timing is Everything.

Coming to you live from the Macworld/MacIT show floor!  Last night more than 700 members of the press flooded the dedicated media event…. And our team must’ve done a demo for every one of them.  Some twice! (read article)   The reaction across the board has been remarkably consistent — the first response is “wow, [...]

Going Back-to-School at Embedded World

Throughout the late ‘80s and ‘90s, if you wanted to be taken seriously as a technology provider, you had to exhibit at all the top shows.  It’s no secret that over the past decade, technology trade shows and events in the U.S. have fallen out of favor with marketers. The time and costs associated with [...]

ESC 2010 recap

The biggest highlight from the this year’s ESC Silicon Valley show is to hear first hand from both vendors and customers that their businesses are really starting to pick up.  While an uptick is certainly welcomed, demand has caught some of the silicon vendors by surprise and lead times on many parts have been pushed [...]

ESC brings motor controls, medical data debate front and center

As the Embedded Systems Conference (ESC) in San Jose enters into its third day, a few hot topics have come front and center with both attendees and exhibitors. As a panel of medical electronics experts discussed, there are a variety of challenges in regard to the management of patient data and the need for wireless [...]

ISC West: observations, trends

Security was all the rage in Las Vegas the past few days, and not just airport security. Attendance was strong at this year’s ISC West. Besides the multitude of corporate announcements from the 916 booths at the show, including us! The Lantronix team witnessed a variety of important trends and movements at the show. As [...]