On Monday, March 19th, xPrintServer made its television debut – and we’re happy to report, the audience loved it. Even the anchor and technology reporter cheered as the xPrintServer did exactly what it’s supposed to do – PRINT!
Earlier this year at CES, we had the pleasure of meeting Bruce Pechman, “The Muscleman of Technology.” For anyone who hasn’t met or seen Bruce, he’s an incredibly enthusiastic, seasoned on-air talent with over 300 live TV appearances reviewing technology and healthcare products. He appears regularly on Los Angeles superstation KTLA (10 million household reach) and “Good Morning San Diego.” After providing a live demo of our xPrintServer for Bruce at CES, he invited us down for an on-air product review.
The day started early – 3am to be exact. By 5:30am, we were ready for our close-up. San Diego-based KUSI-TV was already in full swing, reporting the morning news, and Bruce was wide awake and ready to go (I don’t think this guy sleeps!). Check out the entire video for Bruce’s review of the new iPad and the xPrintServer. (Click on “Bruce appears on KUSI-TV: The new Apple iPad” video 3/19/12)
Of course, we’re thrilled about the brand awareness and extended publicity reach afforded to us by a live television spot, but something that never gets old is watching the reaction from customers and the press when they see the product work. Responses typically begin with disbelief that the xPrintServer is plug-and-print… followed by near jubilation at the mere fact you can print from your iPad or iPhone. And finally, a “Wow – it’s THAT simple?!” This is either a referendum on how poorly most products are made today – or a testament to how important it is to create and market a product that delivers on what the customer wants. In our case, we’re happy to report it’s the latter.
Thanks again to Bruce and the KUSI-TV family for having invited Lantronix on the show, and look forward to working with them as we continue to build brand awareness for Lantronix, the xPrintServer, and other products to come.