The Enterprise App Store: A Megaphone for Voice-of-Customer

Given the success of the App Store model (thanks of course to Apple); it’s only a matter of time before the “Enterprise App Store” becomes almost as common place as the consumer version.   And at Lantronix, we believe this will be an incredible vehicle for communicating the voice of OUR customers to the market.

Over the past few months we’ve been working with customers and our internal developers to build out a customer-driven enterprise app store.  What better way to highlight the unique applications for Lantronix’ technology than to develop and promote a community of enthusiasts who are leveraging our products to build secure, easy-to-use, business-critical applications for their specific vertical markets?   Through conversations and research with our customers, we’ve learned a key differentiator for why they choose Lantronix is the fact that we make everything about device networking EASY – including ease of development, ease of reaching remote equipment using ManageLinx VIP Access and fast time to market with turnkey solutions.  While often our products are used right out of the box, some want a special feature added or want to completely modify the functionality; the App store is a fantastic way to address this important need.  The sharing of customers’ creativity and successes will reduce our customers’ development time and costs, and further accelerate their time-to-market.

Think you’ve got an app, or even just an idea for one?  Shoot us an email today at appstore@lantronix.com, and who knows, maybe you’ll be featured in our upcoming launch.